Effective Leadership

Every organization, whether they be in business or in government has a central group of leaders that set the tone, create a culture, and work towards a common goal. This speech discusses a foundation for effective leadership around 5 characteristics that inspire togetherness, loyalty, and success. Ari Zucker graduated from GVSU in the spring of 2017 with a B.S. in Advertising and Public Relations and a minor in Sociology. While a student there, he was the Student Director of the Speech Lab, participated on the NSAC team in 2016-17, and has completed several research studies on the various competencies behind public speaking. He currently works in software sales at a tech startup in downtown Detroit called LevelEleven where he speaks with sales leaders of companies across North America from both large and small companies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at